MASH S.r.l. implemented the madeinmarche.blog – Generative Digital Guide project, co-financed by the PR MARCHE ERDF 2021–2027 – Specific Objective 1.1 – Action 1.1.2, aimed at product/service innovation and diversification through advanced digital solutions. 

The initiative enabled the evolution of madeinmarche.blog from an editorial blog into an AI-driven generative digital guide dedicated to discovering the excellence of the Marche Region. 

The platform integrates conversational features based on Artificial Intelligence, personalized recommendation systems, and structured digital content to guide users, tourists, and visitors in choosing restaurants, experiences, places, itineraries, and local attractions. 

The project included technological development, UX/UI design, digital communication, commercial strategy, intellectual property protection, and organizational strengthening. The initiative contributes to digital and sustainable transition by promoting a more accessible, personalized, and conscious way of experiencing the territory, while enhancing local operators, slow tourism routes, micro-enterprises, and lesser-known destinations. 

The operation was carried out with the financial support of the European Union, the Italian State, and the Marche Region under the 2021–2027 ERDF Regional Programme.